Kraft: Expansion Mac
Kraft wants gamers to want the Mac & Cheese Big Cup, but gamers don’t just want cozy comfort food, they want caffeine.
Expansion Mac: The World’s first caffeinated cheese.
copywriter, fullera8@vcu.edu
Kraft wants gamers to want the Mac & Cheese Big Cup, but gamers don’t just want cozy comfort food, they want caffeine.
Expansion Mac: The World’s first caffeinated cheese.
Gaming is addictive that gamers will sacrifice their digital lives just to take a break.
Turns out the reason for the break is the Kraft Mac & Cheese Big Cup.
How can we remind restaurant owners — and customers — that Philadelphia Cream Cheese matters?
By reminding them why it’s called Philadelphia Cream Cheese. Because it’s cream cheese, from the Napa Valley of Cheese.
Christine Choe (AD), Charley Henson (AD), David Ballowe (CW), Adam Fuller (CW)