WRDS +9.2% EDT +14.4% WEDNG +1.0% IDEA +17.5% DLRS -48.3% TMWRK +6.9% CPY +12.8% TAGL +8.7% ETYM +1.3% ADBE +4.1% DICT -0.7% HDLNS +7.4% RSME +3.3% GRMR -1.5% TDUM -2.2% CNCPT +10.8% NTWK +35.3% MNDMP +5.2% PTCH +13.8% SVNGS -41.4% BRDM -6.5% PAPR +1.5% FUN +6.0% THSRS +3.1% PNCL -3.7% BRND +4.8% DECK +21.3% CRTV +35.2%   WRDS +9.2% EDT +14.4% WEDNG +1.0% IDEA +17.5% DLRS -48.3% TMWRK +6.9% CPY +12.8% TAGL +8.7% ETYM +1.3% ADBE +4.1% DICT -0.7% HDLNS +7.4% RSME +3.3% GRMR -1.5% TDUM -2.2% CNCPT +10.8% NTWK +35.3% MNDMP +5.2% PTCH +13.8% SVNGS -41.4% BRDM -6.5% PAPR +1.5% FUN +6.0% THSRS +3.1% PNCL -3.7% BRND +4.8% DECK +21.3% CRTV +35.2%  

adam fuller

copywriter, fullera8@vcu.edu

  • vomo

    VOMO: Vote Or Miss Out

    VOMO wants you to vote, especially if you’re GenZ.

    How? It partners with your social apps to annoy, inconvenience, and shame you until you vote.

    And the longer you put off your civic duty, the louder VOMO gets.

    Want to vote? Most of us do.

    VOMO double-checks, then triple-checks.

    No V, O, T, or E? Good luck texting.

    You’ve matched with Louis XVI. He’s your type, avoidant, entitled, lazy.

    Your dating profile lets the world know you’re too busy swiping to vote.

    Congratulations, you’ve earned a Certificate of Failure on LinkedIn.

    Are you ready to let the world know you’re #opentofascsim?

    Like a post? It’s now a flag-burning emoji, for you and everyone to see.

    There’s only one way off the curve.

    Smera Dahl, Adam Fuller, Krista Gutzwiller

  • diff

    DIFF: Do It For the Fries

    Food is meant to bring people together, but french fries aren’t pulling their weight.

    So we made a startup french fry seasoning brand.

    Three(!) Distinct Flavors

    Stunt

    An upstart French Fry Seasoning brand can only afford billboards on the most boring stretch of highway in America.

    But the boring stretch of highway in America gets a little less boring.

    And gives them something to look forward to.

    Merch

  • ikea

    Ikea: More Than Furniture

    Ikea sells furniture and accessories. But when you buy a bed and a toaster, you’re not just buying a bed and a toaster. You’re buying a moment.

    Social

    Let’s Get People to Ikea, But Not to Shop

    Bianca Cherry as AD.

  • expansion mac

    Kraft: Expansion Mac

    Kraft wants gamers to want the Mac & Cheese Big Cup, but gamers don’t just want cozy comfort food, they want caffeine.

    Expansion Mac: The World’s first caffeinated cheese.

  • lululemon

    lululemon: your body, your home

    Your body is not a temple to be worshiped, perfected, or tip-toed in. It’s a home. It’s where you’ve been living your entire life.

    Partnership

    Ilona Maher Will Announce a Homewarming Party

    Stunt

    A Website Redesign

    Ross Atkinson, Julia Daum, Laura Farina, Wanda Felsenhardt, Adam Fuller, Charley Henson, Megan Strodel

  • wyoming: try a bigger box

    Wyoming: Try a Bigger Box

    Wyoming isn’t the only state shaped like a box. But it is the first state to claim absolute ownership of it.

    Stunts

  • shazam

    Shazam: Don’t Get Caught Without It

    We spoofed a horror classic to sell a music recognition app because in a world with endless information at your fingertips, being out of the loop is a horror genre.

  • winc noses up

    Winc: Noses Up

    Wine can be pretentious and snobbish. To that, Winc Wines says Noses Up, in a tone only a monthly subscription for cheap wine can use.