Ikea: More Than Furniture
Ikea sells furniture and accessories. But when you buy a bed and a toaster, you’re not just buying a bed and a toaster. You’re buying a moment.
Social
Let’s Get People to Ikea, But Not to Shop
Bianca Cherry as AD.
WRDS +9.2% EDT +14.4% WEDNG +1.0% IDEA +17.5% DLRS -48.3% TMWRK +6.9% CPY +12.8% TAGL +8.7% ETYM +1.3% ADBE +4.1% DICT -0.7% HDLNS +7.4% RSME +3.3% GRMR -1.5% TDUM -2.2% CNCPT +10.8% NTWK +35.3% MNDMP +5.2% PTCH +13.8% SVNGS -41.4% BRDM -6.5% PAPR +1.5% FUN +6.0% THSRS +3.1% PNCL -3.7% BRND +4.8% DECK +21.3% CRTV +35.2% WRDS +9.2% EDT +14.4% WEDNG +1.0% IDEA +17.5% DLRS -48.3% TMWRK +6.9% CPY +12.8% TAGL +8.7% ETYM +1.3% ADBE +4.1% DICT -0.7% HDLNS +7.4% RSME +3.3% GRMR -1.5% TDUM -2.2% CNCPT +10.8% NTWK +35.3% MNDMP +5.2% PTCH +13.8% SVNGS -41.4% BRDM -6.5% PAPR +1.5% FUN +6.0% THSRS +3.1% PNCL -3.7% BRND +4.8% DECK +21.3% CRTV +35.2%
copywriter, fullera8@vcu.edu