• kraft macrifice

    Kraft: Macrifice

    Gaming is addictive that gamers will sacrifice their digital lives just to take a break.

    Turns out the reason for the break is the Kraft Mac & Cheese Big Cup.

  • philadelphia cream cheese

    Philadelphia Cream Cheese: From the Napa Valley of Cheese

    How can we remind restaurant owners — and customers — that Philadelphia Cream Cheese matters?

    By reminding them why it’s called Philadelphia Cream Cheese. Because it’s cream cheese, from the Napa Valley of Cheese.

    Christine Choe (AD), Charley Henson (AD), David Ballowe (CW), Adam Fuller (CW)

  • catch all

    Jack Stern, a novella.

    Ray’s Rave Reviews, a t-shirt.

    Ticket to Ride: the Fullers, a board game mod.

    because the middle child never gives up.

    As part of an ongoing, multi-year pitch to convince my parents to adopt a Great Dane, I wrote a sixty-thousand word novella about a dog-napped Great Dane helping a detective solve the case of the missing whiskey.

    “What did you bring to my town?” Amash asked?

    Jack Stern’s Cheshire-cat smile shown in the dark. “A quick re-election.

    Printed via Amazon KDP., you can read the first three chapters here.


    how to stay in touch with my friends

    My five friends and I watch Hallmark movies and then nitpick them to a tangle of threads. We even give out awards.

    You can find our rankings here, and a silly video below commemorating the first ten Hallmark Kisses (and some inside jokes).

    But does watching Hallmark movies mean I can write a Hallmark movie? I spent five days trying: Make Room for Christmas.


    a shirt that gets the person behind you talking

    My friend, Ray, is known for his pithy movie reviews.

    -> Mission Impossible Fallout: “Hot Garbage.”
    -> The Meg: “Better than Mission Impossible Fallout.”
    -> Dunkirk: “Thank you, Nolan.”

    So, for this 40th, I had to make a t-shirt.


    Ticket to Ride: The Fullers

    My family’s board games nights get personal, so I made and printed a variant for our favorite game, Ticket to Ride, that was real personal. Like, make a magnifying glass inset to our childhood backyard personal.

    Shared vacations and memories became our arena.


  • setdec

    Y’allywood > Hollywood

    6(!) minutes on set dressing, what it is, how to succeed at it, and why Y’allywood is better than Hollywood.

  • winc, the chase is up

    Wine is full of mystery, but with Winc Wines you can solve the case. No guesswork, no shady deals, no double-crossing. It’s just affordable wine, delivered once a month.

    Winc Wines: The Chase is Up.

    He once thought merlot lacked depth, now he’s happy to drown in it.

    The depth of the bordeaux haunted him, and he’d do anything for another sip.

    He said wines without a cork weren’t real wine. It was the last mistake he ever made.

    They didn’t know why the soil mattered.

    And he’d never tell.

    Scoring the last bottle of malbec may have gotten him killed.

    But the smokey flavor was worth it.

  • bc spec

    VCU Brandcenter: Pursue Passion

    We distilled 60 weeks of VCU Brandcenter into 30 seconds. Because when you’re pursuing your passion, time flies.

  • yellow red

    YellowRed: Play it Safe

    Yellowred is a Safety App designed for campuses.

    Unlike other safety apps, it’s extremely simple.

    And what makes it special is the yellow button.

  • alcatraz bnb

    Alcatraz: THE B&B of the Bay

    Good food, no roommates, stellar food. No wonder Alcatraz had a waiting list. Literally.

    they painted the cells pink to calm down prisoners, so…

    a fake ad in airbnb + activities for our guests.

  • wyoming: nature is sexy

    Fact: The Tetons, or Les Trois Tétons, received their titular name from French-Canadian trappers who thought the mountain range resembled three breasts.


    Fact: Wyoming’s tourism industry could use a little extra love.

    Show me your OOH face

    Activations to get people licking their lips.