Get Your Scroll On
More fakes ads, mostly.
lululemon: your body, your home
Your body is not a temple to be worshiped, perfected, or tip-toed in. It’s a home. It’s where you’ve been living your entire life.
Partnership
Ilona Maher Will Announce a Homewarming Party
Stunt
A Website Redesign
Ross Atkinson, Julia Daum, Laura Farina, Wanda Felsenhardt, Adam Fuller, Charley Henson, Megan Strodel
Ikea: More Than Furniture
Ikea sells furniture and accessories. But when you buy a bed and a toaster, you’re not just buying a bed and a toaster. You’re buying a moment.
Social
Let’s Get People to Ikea, But Not to Shop
Bianca Cherry as AD.
Shazam: Don’t Get Caught Without It
We spoofed a horror classic to sell a music recognition app because in a world with endless information at your fingertips, being out of the loop is a horror genre.
DIFF: Do It For the Fries
Food is meant to bring people together, but french fries aren’t pulling their weight.
So we made a startup french fry seasoning brand.
Three(!) Distinct Flavors
Stunt
An upstart French Fry Seasoning brand can only afford billboards on the most boring stretch of highway in America.
But the boring stretch of highway in America gets a little less boring.
And gives them something to look forward to.
Merch
VOMO: Vote Or Miss Out
VOMO wants you to vote, especially if you’re GenZ.
How? It partners with your social apps to annoy, inconvenience, and shame you until you vote.
And the longer you put off your civic duty, the louder VOMO gets.
Want to vote? Most of us do.
VOMO double-checks, then triple-checks.
No V, O, T, or E? Good luck texting.
You’ve matched with Louis XVI. He’s your type, avoidant, entitled, lazy.
Your dating profile lets the world know you’re too busy swiping to vote.
Congratulations, you’ve earned a Certificate of Failure on LinkedIn.
Are you ready to let the world know you’re #opentofascsim?
Like a post? It’s now a flag-burning emoji, for you and everyone to see.
There’s only one way off the curve.
Smera Dahl, Adam Fuller, Krista Gutzwiller
Wyoming: Try a Bigger Box
Wyoming isn’t the only state shaped like a box. But it is the first state to claim absolute ownership of it.
Stunts
Kraft: Expansion Mac
Kraft wants gamers to want the Mac & Cheese Big Cup, but gamers don’t just want cozy comfort food, they want caffeine.
Expansion Mac: The World’s first caffeinated cheese.
Winc: Noses Up
Wine can be pretentious and snobbish. To that, Winc Wines says Noses Up, in a tone only a monthly subscription for cheap wine can use.
Philadelphia Cream Cheese: From the Napa Valley of Cheese
How can we remind restaurant owners — and customers — that Philadelphia Cream Cheese matters?
By reminding them why it’s called Philadelphia Cream Cheese. Because it’s cream cheese, from the Napa Valley of Cheese.
Christine Choe (AD), Charley Henson (AD), David Ballowe (CW), Adam Fuller (CW)
Y’allywood > Hollywood
I love dogs, especially my dog.
How do you make life lifeier? You get a Moose.
